DIGITAL SIGNAGE

We can often see signage in every location that we go including a mall. A typical signage might have information, a location, an advertisement, menus and some other message because it can be seen clearly. The problem that I found in East Coast Mall ( ECM ) regarding the signage is that the signage is :

PROBLEM STATEMENT:

   

•        This type of signage could not be seen from a distance. Besides, it was put too high on the ceiling      which is not practical for user.
•        The type of font used and the logos are small in size and hard to be recognize from far.
•          The directions are too simple and do not provide the full information needed by customers.
•          The location of the signage which is too near to the lights often distract the attention of readers due to the reflection.
•       The signage was not put in a appropriate place. Therefore customers had difficulties in following the signage.

         

        SOLUTION TO THE PROBLEM: 

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  The solution is by replacing the old signage with the new digital guidance signage displays because:
  
  
  ·         It’s a form of electronic display that is not only act as guidance by providing a location but it can also be use to show Television programming, menus, advertising and other messages.
  
  
  
  ·         Digital signs come in different form and function such as LCD, LED, and plasma display, or projected images that make signage function more practically.
  
  
  ·         Digital signage displays are most usually controlled by personal computers or servers by way of proprietary software programs, avoiding any large capital outlays for the controller equipment.
  
  
  ·         The target messages of info can be deliver to customers clearly and much easier to understand.
  
  
  
  ·         Since it is a digital signage, so the info written there can be change or modified according to the needs.
  
  
  
  
  REFERENCE :
  
  
  
  
  University Advancement and Planning, Campus Planning, December 2006,SIGNAGE STANDARDS MANUAL AND ORDERING CATALOG, University of California, San Francisco.
  
  
  
  
  
  
  
  
  
  
  Made by : ATIRA SYAFIQAH